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How to Use Digital Marketing for your Business
The average consumer spends approximately six hours every day on their mobile devices searching for products, services, or information. Today, a digital marketing plan is an integral part of what a business is to its customers.
Being found online, whether through a website, social media, or other sources, is an important way to be seen and at the forefront of new and loyal customers. Digital marketing is a powerful tool for small businesses, brick and mortar, and e-commerce websites that are looking to compete against giants in their industry.
Why digital marketing?
Whether you are a newbie or a pro in marketing, be mindful of this basic concept: marketing has always been about connecting with your audience in the right place and at the right time. Digital marketing is about connecting with your audience by attraction via keywords and content to reach those online who are most likely to be interested in your products or services. Understanding their buying habits and motivations is vital in attracting new customers.
Type of digital marketing strategies
Search Engine Optimization (SEO)
Social Media Marketing
Pay Per Click (PPC)
Does digital marketing work for all businesses?
Yes, digital marketing is useful for any business regardless of what industry it belongs too, or how big or small the company is. Digital Marketing involves building out buyers personas to identify your audience’s needs and creating valuable content for them.
It is essential to tailor fit the type of digital marketing strategy you’ll use depending on your preferred target market. Business-to-business (B2B) and business-to-consumer (B2C) have different marketing goals so it requires a different marketing approach and channels for each.
For B2B, digital marketing efforts are likely to be centered around online lead generation, with an end goal being a conversion, either a sale, a lead, a call, or a form fill. The role of your online marketing strategy is to attract and convert the highest quality leads for your company through your website and other supporting channels.
For B2C companies, digital marketing efforts should focus on attracting people to your website and have them become customers. The main goal of B2C is to attract new clients to your products and service while maintaining current customers.
The future of your company depends on how you take advantage of today’s marketing trends. Digital marketing is a useful tool you can add to your next marketing strategy, no matter what channel you utilize. Get some help from an experienced digital marketing company. Stay ahead of the competition by getting some expert advice.
See below for an overview of these services. Call us at (212) 682-9811 to schedule a no charge audit of you business website (valued at $2500).