Latest Articles


Council Post: Six Strategies To Make Your Campaigns Stand Out Using Email Marketing

Last updated: 04/22/2021

By Kevin Leyes, Chairman ofLeyes Empireand Founder and CEO of Leyes Media, an social media marketing and public relations agency, and VVS, an urban jewelry company. Email...

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How do you rate on the key success factors of website marketing?

Last updated: 04/22/2021

Richard Calkin: First impressions are particularly important which is why the first question your website should answer is: “Am I in the right place?” OPINION: Why is it that...

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Employee Content Enablement Is Expanding Brand Engagement

Last updated: 04/21/2021

Practically everyone is a content creator now. We don’t just send texts, we send emojis and memes and AR-enhanced videos. Content creation and sharing IS social media… AND The...

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How to incorporate search demand in your campaign optimizations

Last updated: 04/21/2021

Consumer habits have changed, and whether these changes are here to stay has yet to be seen. With consumers’ lives upended by COVID-19, many advertisers are looking to...

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7 Tips to Improve Your Content Strategy

Last updated: 04/21/2021

For global marketers, keeping up with content consumption and development needs is often a never-ending and painful process. Regardless of whether the content is created...

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5 Reasons Why You Need A Personal Brand When You Run A Firm - Be unforgettable.

Last updated: 04/21/2021

When you run a firm that doesn’t have your name on the door, you spend most of your marketing time selling your collective brand: your team, your process, your outcomes. But it...

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How you handle email replies matters for great customer experiences

Last updated: 04/21/2021

Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are...

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Before and After / PromoJournal - Pursuit of Purpose

Last updated: 04/20/2021

Answer this. Believe your answer. You’ll be well on your way to defining your competitive advantage, your value proposition and will become more successful at differentiating...

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5 Customer Experience Tools Marketers Should Be Using

Last updated: 04/20/2021

Understanding customers’ needs is at the core of every business’s success. Good marketing is focused on searching for the pain of the target audience and showing the customer...

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Social Media for Small Business: Benefits of Investing in Social Media

Last updated: 04/20/2021

Social Media for Small Business: Benefits of Investing in Social Media Are you on the fence about investing in social media for small business?  As unimaginable as it sounds,...

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